*tap tap*

Is this thing on? 

Alright, here’s the truth: my social media presence could definitely be better. 

As a communications and marketing specialist, you would think my business Facebook page would be updated weekly, if not daily. But, as you can see, it’s been neglected.  

I like to look at it from a positive perspective. I’ve been so focused on creating excellent content for my clients that my own page has started collecting dust. Simply put, I am putting them first because their success is what drives my own. 

I’m not making excuses. I’m just being honest. It’s a hard thing to do.  

I had a realization at 3 a.m. this morning: social media should be a part of your marketing plan, not your entire marketing plan. 

With over 5.24 billion people on social media (yep, I looked it up), it’s an incredible place to spread your message, but it isn’t the only one either. 

I know some of you might be thinking, ‘Wait, isn’t social media the place to be?’ 

Yes, social media is how we communicate. It’s how we share and gather information, hear from family and friends, post our opinions, and yes, advertise our services. But, because these platforms are used so heavily for so many different things, it can be nearly impossible at times to break through the noise and make yourself stand out.  

It means you must think outside the box, get creative, and make your content truly stand out.  

You need to go beyond the realms of social media to advertise what your organization or business has to offer. Whether it be Google Ads, radio, newspaper, websites, or podcasts – you need to reach more corners of your audience than just those who are on social media.  

Given that social media is such a big part of my career, I spend little time ‘doom scrolling’—not because I don’t enjoy staying connected, but because I’m focused on finding new ways to help my clients succeed. That doesn’t mean I am not keeping up with social media trends, brainstorming better ways of getting content and messaging out there, or watching competitors in the industry.  

I’m not ignoring my own marketing; I’m working behind the scenes, learning, experimenting, and focusing on what truly matters—providing real value for my clients. After all, isn’t that what it’s all about?